If you ask me, Katherine Heigl has a serious future in chick flicks. For one thing, she does comedy a lot better than your average Hollywood blonde, and for another (in addition being a bona fide hottie, duh) she’s got this kind of approachable, everywoman quality to her. That’s key, because after all, it’s the gals who bring in the dollars for these movies. You can’t be a leading lady in rom-com world if women instinctively dislike you. (Hence why Keira Knightley and Liv Tyler only seem to wind up in dramas… Hos, the both of them.)
Anyway, all that to say there’s a lot of potential here. But 27 Dresses is certainly not going to be Heigl’s Pretty Woman. For the first hour or so it has touches of sass and genuine laugh-out-loud humour, and some good fun commentary on Weddingpalooza and the plight of the eternal bridesmaid (eternal witty sidekick Judy Greer has a few moments of pure genius), but it’s uneven and feels contrived at times.
And the last 20 minutes or so of the movie? Forget uneven and forget sass – try consistent, over-the-top cheese.
I hate to say it, because I’m a Heigl fan and most definitely a Marsden fan (oh, Cyclops – I could look into that pretty blue eye all day), but this one’s a rental.
The trailer is here.